LESSON ONE / 8 MINUTES
Choose the person
you are helping.
Useful content starts with a specific person, not a broad audience.
Clarity beats reach at the beginning.
Describe one person who should feel understood by your content. Think about the question they keep asking, the problem they want solved, or the result they want next.
Finish this sentence: “I help _____ who want to _____ but feel stuck because _____.”